Our founder

Pallavi Swadi is a former sustainability and finance professional-turned-designer whose attention to detail, passion for minimalist looks, and a sharp focus on quality inspired her to build two timeless and impactful brands, COO COO and PALLAVI SWADI.

At 20, Pallavi began working at the WBCSD in Geneva and honed her skill set for sustainable practices working with the world's leading companies on scenario building projects. Pallavi then worked with Fidelity Investments in Boston & NYC for four years before moving back to India in 2006.

Combining her work experience with her sense of beauty and aesthetic; and her passion for delivering a quality product experience for her customers, she effortlessly transitioned from desk to dinner with environmentally responsible practices for PLV silhouettes. Upon launching her collection through pan-India exhibitions, she got tremendous uproar from her customers.

A true-bred entrepreneur and not one to be bogged down by the lockdown, Pallavi decided it was essential to solve the discomfort of masks in the market. She worked on creating the signature PLV mask that is elegant, uber-comfortable, yet protective. Apart from the COO COO & PALLAVI SWADI clientele, the PLV masks are being worn by employees from numerous leading Indian companies to keep themselves safe. Thus, with a firm belief, one can truly succeed in what they put their mind to; the determined Pallavi aspired to follow her heart and create products that are always looking to make a difference.

With the adverse side of the pandemic hopefully behind us and occasion dressing back in vogue, Pallavi Swadi is back with new eclectic designs at the store and exhibitions so customers can make that timeless wardrobe investment!