At PALLAVI SWADI, our approach to embroidery is rooted in tradition, elevated by innovation, and dedicated to excellence.
Here's what sets us apart:
- Preserving traditional techniques: We work with skilled artisans in Mumbai who are experts in ancient Indian embroidery methods, ensuring the preservation of these timeless crafts.
- Modernizing heritage craftsmanship: We blend traditional techniques with contemporary flair, creating unique and modern designs that honor the past while embracing the present.
- In-house design innovation: Our team innovates original PALLAVI SWADI designs in-house, guaranteeing every piece is a one-of-a-kind masterpiece.
- Quality and longevity: As a hand-embroidered brand, we prioritize quality and longevity in every design, ensuring our creations stand the test of time.
- Originality and exclusivity: With our unique blend of traditional techniques and modern design, every PALLAVI SWADI piece is an authentic, exclusive work of art.
Techniques:
We use both Zardosi and Aari technique in our hand embroidered shirts with the majority being of Zardosi technique.
Zardosi work and Aari work are both types of intricate embroidery that use different techniques, materials, and threads.
Zardosi work is more common in regions with a history of royalty, while Aari work is more common in North India.
Zardosi work: Uses a needle and thread to stitch metallic threads into the fabric.
Aari work: Uses a hooked needle to create designs.
Materials:
Zardosi work: Uses metallic threads like gold, silver, or copper, as well as gems, pearls, beads, and sequins.
Aari work: Uses silk threads, beads, and sequins.
Designs:
Zardosi work: Features elaborate, luxurious designs, often with paisley and geometric themes.
Aari work: Focuses on intricate patterns and threadwork.