Brand and Founder


Founded in 2019 with the premise of adding luxe details and exquisite comfort to wardrobe essentials, the PALLAVI SWADI brand is an amalgamation of timeless fashion and modern elegance.

The PLV brand is synonymous with understated, modern luxury. The ideology behind the brand is derived from Pallavi’s personal lifestyle and intuitive styling sensibility for dressing effortlessly be it for work, travel or family life. 

Each piece is hand-embellished by skilled artisans using ethically sourced stones to create a masterpiece with meticulous finishing.


Pallavi Swadi is a former sustainability and finance professional-turned-designer whose attention to detail, passion for minimalist looks,and a sharp focus on quality inspired her to build two timeless and impactful brands, COO COO and PALLAVI SWADI.

At 20, Pallavi began working at the WBCSD in Geneva and honed her skill set for sustainable practices working with the world's leading companies on scenario building projects. Pallavi then worked with Fidelity Investments in Boston & NYC for four years before moving back to India in 2006.

Combining her work experience with her sense of beauty and aesthetic; and her passion for delivering a quality product experience for her customers, she effortlessly transitioned from desk to dinner with environmentally responsible practices for PLV silhouettes. Upon launching her collection through pan-India exhibitions, she got tremendous uproar from her customers.

With the adverse side of the pandemic hopefully behind us and occasion dressing back in vogue, Pallavi Swadi is back with new eclectic designs at the store and exhibitions so customers can make that timeless wardrobe investment !